 |
LAPD
Recruiting
a rewarding career . . .
Greetings from the men and women of the Los Angeles
Police Department. The following is a message regarding our
new recruitment efforts. We hope you find the information useful.
You are encouraged to continue to visit our Web site at www.LAPDonline.org
as it has grown to over 10,000 pages since its inception in
1998, and our newly, redesigned www.JoinLAPD.com
website. |
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 |
Today
marks the launch of a new, cutting edge LAPD recruitment campaign.
This innovative, advertising campaign by the City Personnel
Department, centers around three action-packed episodes, in
the style of movie trailers, featuring exciting police scenarios
featuring real officers not actors.
Too many people have incorrectly come to believe that there
is a hiring freeze at the LAPD. Nothing could be further from
the truth. We are actively hiring and that is why we have designed
a whole new campaign, which successfully secured several hundred
thousand dollars in donations, based on an extensive benchmark
survey, market research and focus groups input. |
The
grabbing element of our new campaign, the recruitment trailers,
exemplify the officers fighting crime and helping citizens all
around Los Angeles in some of the Citys most recognizable spots
from the 6th Street Bridge downtown to the boardwalk in Venice.
Each trailer is a quickly cut, musically driven representation
of an LAPD officers typical 12 hour day.
This is a new and creative approach to police recruitment. The
entire campaign is tied together unmistakably with billboards
that stand out across the city with live shots from the film,
radio ads featuring live sound from the films, movie theaters
screening the trailers before live movies and a newly redesigned
www.JoinLAPD.com
website. |
|
In
addition, the LAPD has entered into a marketing partnership
with Monster.com
to facilitate a method to view the film across multiple recruiting
portals.
This integrated campaign is more than an ad, more than a press
release and more than an event. It is the sum total of a variety
of activities that, taken together and planned out on a detailed
timeline, support the overall goals of the LAPD to hire more
police officers.
Our City's testing
process is extremely thorough and competitive. To meet
our needs, we will need to attract 800 to 1,000 new applicants
each month. For us, Homeland Security begins in Los Angeles.
Becoming an Officer is an important and exciting way to contribute
directly to the safety of your community. |
|
|
The current starting salary
is well over $50,000 and the LAPD offers a flexible work schedule
for many patrol and special assignment units. Depending on assignment,
available schedules include three 12-hour days and four 10-hour
days. There are numerous other rewards associated with being
an LAPD police officer, as well. For individuals who desire
a rewarding and challenging career that comes complete with
a chance to serve the community, great benefits,
and flexible work schedules, this is the time to make a difference
by becoming a Los Angeles Police Officer. |
| The
Mayor and I share the goal of making Los Angeles the Safest
Big City in America. To make that goal a reality, we need to
consistently attract the highest quality applicants to the Department.
This is an excellent time to consider a career with one of the
worlds premier law enforcement agencies. |
The
LAPD is looking for the best and brightest individuals those
who have the aptitude and sense of commitment - those who want
to help their community, and who want to make a difference.
The LAPD's goal is to provide the highest level of professional
public service to the wide range of ethnic and culturally diverse
groups that make up Los Angeles.
We have several classes in the Academy
right now and will be starting a class of at least 50 recruits
in December 2004. Also, we aim to hire up to 430 officers this
fiscal year, starting with approximately 60 cops in February,
March, April, May and June of 2005. The City is continually
looking at ways to increase the LAPD by an additional 1,700
police officers over our current deployment of 9,095 active
officers. |
|
I
encourage you to see the recruitment trailers playing in Los
Angeles, set to be shown first on the big screens of Magic Johnson
and Los Angeles Metropolitan Theaters and on www.JoinLAPD.com.
And, watch for the faces of the recruitment film on billboards
across Los Angeles. Also, visit our website to see why our motto,
"To
Protect and To Serve," is the driving element of what
makes our law enforcement agency one of the most famous and
admired police forces in the world.
WILLIAM J. BRATTON
Chief of Police |
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
For more information on joining the LAPD, please
contact a recruiter at 866-444-LAPD (866-444-5273)
or send an email to: joinlapd@lapd.lacity.org
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Copyright 2004, Los Angeles Police Department. All Rights Reserved
LAPD Headquarters - Parker Center - 150 N. Los Angeles St. - Los
Angeles, CA 90012
|
|
